Enter access code to continue
A century of mechanical precision. The next era won on intelligence. This is the collaboration that defines premium roadside response.
BMW Group has engineered the driver's relationship with the road since 1916. Every vehicle is a statement of intent — crafted, calculated, refined.
The BMW standard isn't about features. It's about what the driver feels, expects, and trusts. That standard extends beyond the vehicle. It extends to every touch point — including the moment something goes wrong on the road.
365 Roadside Assistance doesn't simulate intelligence. We run it — daily, in production, at scale. Every dispatch, every call, every case managed by an AI workforce backed by real infrastructure.
AWS Connect. Twilio. ElevenLabs. OpenAI Realtime. Not a technology stack assembled for a pitch — a system proven through thousands of real incidents.
The mechanical era is complete. BMW mastered it. The intelligence era has begun — and the brands that embed operational intelligence into every customer moment will define the next 100 years.
Precision engineering. Driver-first design. The pursuit of the perfect machine.
Connected vehicles. Real-time response. AI-augmented every touchpoint.
Roadside operations designed for the intelligence era — from the ground up.
They can automate the response. That distinction is everything.
365 embeds AI where it scales — triage, dispatch, ETA intelligence, sentiment analysis. Humans where they matter — complex incidents, escalation, brand moments.
The BMW standard demands both. We deliver both. Not as a feature. As architecture.
HELIX — nine AI agents at production scale. A workforce.
HELIX × 365Predict the failure before it happens — the breakdown that never rings.
PREDICTIVE · INTERACTIVEOne car, every pathway — head unit, phone, maps and apps, all speaking to 365.
AI ACCELERATORSThink. Talk. Watch. Act. — four interactive demos in BMW context.
4 LIVE DEMOSThe real system. SMS-triggered multi-agent dispatch, in real time.
LIVE SYSTEMThe commercial proposition. Three phases. One outcome.